A campaign for Pot Noodle is casting a Gen Z character to star in the advert and live streams. Jay is male, playing age 18–30, and any ethnicity. He’s the hero of the campaign. Shooting is from ...
‘Pot Noodle’s immersive, Twitch-first campaign won Gold at The Drum Awards for Social CPG & Food and Beverage, transforming slurping into a gaming victory ritual through interactive emotes, quests, ...
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