A new lip-product launch hits my inbox every three minutes, yet I'd argue none has maintained a cult following quite like the Summer Fridays Lip Butter Balm. Each new flavor-shade combination is ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. TikTok has declared it “guava girl summer,” and we are so ...

Add Yahoo as a preferred source to see more of our stories on Google. As a beauty editor, I'm constantly fielding new pitches in my inbox. And rn, my email is stuffed with everything guava. But it ...

I guess we'll be measuring every summer in fruits. 2023? Strawberry glaze everything. Summer 2024? Tomatoes, for the "clean girls," and cherries, for everyone else. And 2025, seemingly, has already ...

If last summer was bratty and lime green, this one’s soft, juicy, and flushed pink. Guava girl summer has officially arrived, and it’s already seeping into everything: your lip balm, your nail polish, ...

Summer Fridays just dropped Pink Guava, a juicy fuchsia take on their cult-fave lip balm that smells like summer and looks even better. If you’d rather smell like guava than wear it, Kopari’s fruity ...

Every summer, a signature aesthetic takes over pop culture. Last year’s brat summer was defined by a lime green palette, messy eyeliner, and carefree energy. But this year, we’re leaning into ...

The term “guava girl” began to trend in June 2025, making waves on Pinterest and Google. Given the fruit’s association with warm weather, it’s a fitting trend for summer on its own. It brings the ...