Developing a perceptual map is an important element in determining marketing strategy for your firm, especially when it comes to finding the optimal positioning for your brand. A perceptual map takes ...

Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers. The purpose of a perceptual map is to identify the images that consumers ...

Opinions expressed by Entrepreneur contributors are their own. There’s no such thing as standing still or remaining flat. If you aren’t moving your business forward, then you are going to very quickly ...

Since 1937, The Public Opinion Quarterly has been the leading interdisciplinary journal for practitioners and academicians studying the development and role of communication research, current public ...