Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

Coke and Pepsi are both offering new beverages with cane sugar starting later this year. Coke and Pepsi have both introduced new beverages with cane sugar. However, Coke’s product will not replace its ...

The battle between Pepsi or Coke supremacy has been raging for generations, with no sign of the dispute coming to an end. The age-old rivalry pins friend against friend, restaurant against restaurant, ...

If you are an avid soda drinker, you will soon have more options to choose from, as two of the biggest names in the industry unveiled plans for new drinks this week. Coca-Cola and PepsiCo both ...

Coca-Cola and PepsiCo, two of the world’s largest consumer staples companies, have been on very different paths this year. Coke stock is up 16%, easily beating the 5.5% loss in the S&P 500, while ...

The drinks-and-snacks giant is targeting gamers with energy drinks and young mothers with sparkling water.

Beverage Digest, a trade publication, released which soft drinks were the most popular in 2024 based on sales data. Coca-Cola once again reigned supreme as the best-selling carbonated soft drink.

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...

Costco’s decision to switch from Pepsi to Coca-Cola became a viral conversation when the membership warehouse club announced it was making the swap from one carbonated soft drink to the other. Members ...

Coke and Pepsi have both introduced new beverages with cane sugar. However, Coke’s product will not replace its existing flagship brand, as Donald Trump implied it would in a social media post.