The company is recruiting Usher and other celebrities. The Pepsi Challenge first began in 1975. CNW Group/PepsiCo Canada — -- The 40-year old Pepsi Challenge is back with a vengeance and pulling ...

Pepsi is bringing back an expanded “Pepsi Challenge” for 2026. Pepsi’s 2025 revival of “The Pepsi Challenge,” which originally debuted in 1975, pitted Pepsi Zero Sugar against Coke Zero Sugar, with ...

FAIRFAX COUNTY, Va. (DC News Now) — Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the matchup is back, with a couple of different players. To ...

PepsiCo announced this morning that it is extending The Pepsi Challenge into 2026, as it claims Pepsi Zero Sugar defeated Coke Zero. The team dropped a ton of new info about the results of the Taste ...

Pepsi is celebrating its 50th anniversary by bringing back the classic “Pepsi Challenge with tour stops all over the Country, including Orlando. The challenge which initially started in 1975, has ...

Pepsi is bringing back its legendary Pepsi Challenge marketing campaign. The soda powerhouse is traveling the country making pit stops and inviting cola drinkers to sample Pepsi Zero Sugar and ...

CINCINNATI — Perhaps one of the most nostalgic ad campaigns stretching back to the 1970s, The Pepsi Challenge is still alive and well and coming to Cincinnati. Whether they know how much their company ...

PepsiCo is bringing The Pepsi Challenge to Coca-Cola's backyard, as they are holding the event this weekend in Atlanta. Starting Thursday (Have a Coke Day) and running all the way until Sunday ...

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PXG is promising to give golfers a $100 gift card if their current driver outperforms the company's newest GEN6 driver in a specialized fitting challenge. Call it golf's version of the "Pepsi ...

After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...