It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities. Intelligent ...

INDIANAPOLIS--(BUSINESS WIRE)-- Online video hosting company Wistia increased conversion from its free trial program by nearly 30 percent with lead management campaigns powered by marketing automation ...

Coming off a strong Q4 2010, Pardot today announced that its marketing automation suite has been certified Platform Ready for integration with Microsoft Dynamics CRM 2011. The certification denotes ...

Customer service platform UserVoice announced today that it has integrated its service with ExactTarget’s Pardot marketing automation platform. With this tie-in, companies will be able to leverage ...

Global interactive marketing provider ExactTarget today announced its acquisitions of marketing automation provider Pardot for $95.5 million and Web site personalization and predictive analytics ...

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by ...