Foster’s has unveiled 20 new idents as part of its sponsorship of Original Comedy on Channel 4, created by Adam & Eve, with media planning by MediaVest. The idents feature agony uncles Brad and Dan ...

Fosters has unveiled some of the new idents created by Adam & Eve for the brand’s sponsorship of original Comedy on Channel 4. Set to go live on Thursday 22 March, the idents feature agony uncles Brad ...

Prior to the widespread use of computer graphics, the on screen identities ('idents') of BBC TV channels were generated mechanically. Mechanical clocks were also seen regularly, often before important ...

The BBC Two ident was a simple idea, and at its heart was its ability to become appropriate to a season, related to a programme or relevant to an audience. It is absolutely the responsibility of ...