"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The O.G. bond builder, Olaplex burst onto the hair scene in 2014 featuring a groundbreaking proprietary ...

Jessica Burgoyne, leveraging a deep background in research methods and a passion for legal issues, distills complex legal concepts into accessible insights. With over 100 published articles, her work ...

Found in top hair salons and aesthetic Instagram “shelfies,” Olaplex has established itself as an accessible luxury hair care brand that delivers professional-grade results even for its at-home ...

Olaplex: Everything You Need to Know About This Magic Hair Product Emily's Review: "I've been using the new serum for over a month and it is pure magic. Whether I air dry my hair or style it with heat ...

Everyone wants to believe that the trending miracle product is going to change their lives. If clearer skin or better sleep could be just one click away, who wouldn’t at least give it a shot? For ...

Olaplex is having its first Friends & Family sale with 25% off. The sale includes popular products like No. 7 Bonding Oil and No. 3 Hair Perfector. The sale runs through June 15th and includes a gift ...

While hair loss concerns likely caused some brand damage, Olaplex's primary issue appears to be competition. As a result of increased competition, Olaplex faces declining sales and gross margins and ...