OLAPLEX is one of the leading haircare brands on the market, which we personally can’t get enough of. Right now beauty mecca Lookfantastic is giving away a freebie product with every Olaplex No.4-P ...

We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and ...

As someone who has been (fake) blonde for decades, I know a thing or two about brassiness. These unwanted warm tones can make blonde look too yellow or even red-orange. Purple shampoo can help ...

An update on Olaplex’s classic No 4 Bond Maintenance Shampoo, it shares the same patented active ingredient that seeks out the broken bonds in your hair (those caused by chemical, thermal and ...

The Promise: Blonder hair than you ever thought possible, without the damage. Think back to when Kim Kardashian went blonde at Paris Fashion Week this year for all of about three weeks — that was ...