The Droga5 spot holds off Yeti’s “Don’t Get Them a Yeti” in a battle of holiday ads. Until recently, Nutter Butter’s deeply bizarre TikTok account, filled with nightmarish and surreal imagery ...

Shortly after debuting its Nutter Butter peanut cookies in 1969, Nabisco began airing cartoon ads starring a mascot called the Nutter Butter man-a Willie Wonka simulacrum who pranced around the ...

The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain. By Hank ...

For the past month TikTok users have been commenting on Nutter Butter’s account. “You good?” asked one. “Nutter Butter are you paying for my therapy or?” asked another. The posts from the 55-year-old ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...