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The false lash market has increasingly prioritized convenience and fleeting aesthetics over comfort, wearability, and long-term lash health. Addressing this industry shift, Jetzi introduces a new ...

The notion that fake lashes always look fake is actually fake news. I'm here to clear the air because investing in a pair of the best fake eyelashes that look natural can really elevate your lash game ...

I wear false lashes every single day. I know that's not the norm, but I'm practically a naked mole rat without them, and I'm perpetually terrified that I'll lose the five lashes I do have if I get ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Magnetic eyelashes are my product of choice, whether it’s using the ones that adhere with magnetic ...

What is the trick to putting on false eyelashes? Whether you’re a self-proclaimed beauty expert or prefer the natural look, everyone agrees that applying false eyelashes is intimidating. It’s ironic ...

Look at a picture of a celebrity on a red carpet or any selfie posted by a makeup artist on Instagram and you’ll probably see it. There it will be, hidden under coats of mascara and camouflaged in an ...

Right now, everyone is looking to pull off a dramatic makeup look, whether it's for a night out or a Zoom call. And fake eyelashes are an easy DIY way to make it happen. And you don't even have to ...