I’m a partner and Chief Creative Officer with Camden, an independent ad agency network with offices in Montreal, Toronto, Lyon & Hong Kong. It’s a lovely idea. Psychologically it makes total sense for ...

Marketing plays an important role in every part of a buyer's journey. From creating a memorable first impression to finding ways to turn customers into raving fans, it’s important to know how to ...

The art of the “surprise and delight” action is a marvel to observe. As the battle for customer loyalty rages on, consider the success some brands have seized by deploying “surprise and delight” as a ...

With the many creative ways your competitors attract consumers both in person and online, it can be challenging to come up with original ideas to entice and retain customers. One effective technique ...

Loyalty programs that include the concept of “surprise and delight”— rewards that are not directly tied to specific spending or points goals — are helping some restaurant operators drive excitement ...

In an oversaturated market, standing out from competitors is the key to a successful and sustainable wedding business. Easier said than done, right? You can’t (and shouldn’t) change your pricing just ...

Apple store workers have a certain number of freebies they can use to “surprise and delight” unsuspecting customers, according to an ex-employee whose video about the supposed policy went viral.