By Jaspreet Singh April 13 (Reuters) - Meta Platforms is projected to surpass Alphabet's Google in digital advertising ...

When Meta launched advertising nearly two decades ago, performance was driven by manual inputs – targeting rules, account structure, and incremental optimization. Success depended on carefully defined ...

Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...

Meta has made changes to its measurement and attribution. Ad buyers say: it’s about time. Last week, Meta announced that it was redefining click-through attribution to enable more consistency with ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

Meta is reportedly considering slashing spending on its metaverse division. Meta’s metaverse division works on the company’s vision for a shared, immersive digital universe where people can socialize, ...

Meta’s fourth-quarter results jumped past Wall Street’s expectations thanks to solid advertising revenue, sending shares sharply higher in after-hours trading Wednesday. The company earned $22.77 ...

Advertisers on Meta are facing rising CPMs and diminishing returns, but travel brands don’t need to watch their ad spend evaporate. Wunderkind’s latest guide reveals how brands can reduce Meta ad ...

GetHookd has compiled a new 2026 guide on Facebook collection ads for eCommerce businesses, featuring examples, cost insights ...

Meta Platforms Inc.’s better-than-expected sales outlook helped ease Wall Street concerns about plans for unprecedented spending on artificial intelligence this year. The social networking giant ...