Organizationally, there are three main ways in which marketers measure the effectiveness of their marketing efforts: an in-house team, media agency services or an external marketing effectiveness ...

Guideline, a leading provider of advertising data and media plan management technologies, today announced the launch of the ...

In today's dynamic marketing landscape, a paradoxical scenario persists. While many sectors have integrated modern technologies and streamlined workflows, the realm of media planning and management ...

New client offering will connect Redmill Solutions’ Marketing Investment Intelligence Platform with MINT’s ARM offering that already includes all adjacent steps from campaign strategy to reporting NEW ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

For years, podcasts have built audiences for a variety of reasons, but advertisers say there is something missing in the automated ad-buying process. “It really comes down to getting digital audio ...

The traditional model for media planning has collapsed. Welcome to the era of systems planning. Are you ready for agentic advertising? How AI virtual assistants will change search marketing... We’re ...

While the trends were presented collectively, Social Samosa also spoke one-on-one with the senior leaders to understand how these shifts are playing out on the ground.

Marketers and business owners are spoiled for choice when it comes to the many social media platforms available for growing an online audience. But it doesn’t have to be. Fortunately, you don’t have ...

With this mandate, Sapphire Media will spearhead brand partnerships, advertiser outreach, and strategic monetisation initiatives for CTV Scale ...