Creating an effective international marketing plan requires details about each country in which your company wants to sell products or services. Many of the sections in an international marketing plan ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

Marketing plans are key factors in the success or failure of most businesses. Correctly deciding where to spend on marketing and monitoring the impact on revenue and profit is easier if a marketing ...