Jimmy Kimmel asked for enough rubber-band bracelets to craft into a suit last February, and "loomineer" fans across the country responded. The suit was auctioned for charity, and the craft has become ...

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. The Rainbow Loom is currently Amazon.com's #1 best seller in Toys & Games. At ...

CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun, stretchy ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...