Local broadcasters say the marketplace is still "choppy." Scripps said weakness in the direct-response, performance brands due to "inflationary pressure and higher fuel costs have created some ...

New projections from S&P Global Market Research confirm that local political ad spending will be a windfall for broadcasters in 2026, with revenue expected to reach $4.02 billion. That is up 15% from ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Just one day after Beasley Media Group released a dismal FY 2025 earnings report and Spanish Broadcasting System indicated it is moving ahead with a voluntary Chapter 11 bankruptcy filing, BIA ...

Local television broadcasters are on track for a strong political advertising cycle this year, fueled by competitive races for seats in the U.S. Congress, state gubernatorial elections and campaigns ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

Guideline has announced a new expansion of its Ad Intelligence Insights with the launch of Local Dynamics, a new subscription report delivering recurring analysis of advertising investment across ...

BIA Advisory Services is framing its 2026 local advertising outlook around a single premise broadcasters will recognize immediately: the money is still local, but sellers who can prove results will ...

BURBANK, CALIF. — Allen Media Group (AMG)’s digital platform Local Now, a growing hub for free ad-supported streaming television (FAST) channels, has added to its array of offerings by reaching an ...