Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

A hair salon appointment is a commitment: money, time, and leaving the comfort of your own home during both a pandemic and a change in seasons. Now is the perfect time for some DIY beauty. Whether you ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. A hair salon appointment is a commitment: You lose money, time — and ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

This list highlights ammonia-free hair colours that offer lasting colour, gentle formulas and improved hair shine while supporting healthier, smoother strands.

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Aging is a natural, beautiful privilege. And we'll be the first to tell you that there is nothing more admirable than accepting yourself for who you are, both inside and out. But sometimes, we're just ...

Ugh, so you damaged your hair again? It happens all too often to those of us who color it or style it with hot tools. You can tell it’s damaged if it feels overly coarse, looks frizzy or starts ...