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Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox. Then nostalgia struck when he attended the Hot Wheels convention in ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...

Lego reported a 12% jump in revenue this year. One reason? Grownups, or "kidults," who buy them for themselves. Lego is a privately held company, but it reported record breaking earnings in the first ...

There are two things keeping the toy industry afloat right now: inflation and a consumer group known as “kidults.” These kids at heart are responsible for one-fourth of all toy sales annually, around ...

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them, tucking the miniature cars away in a toolbox. Then nostalgia struck when he attended the Hot Wheels convention in ...

Stuffed animals, Lego, cartoons, and video games are no longer just for children. A growing number of adults, known as "kidults," are openly admitting their attachment to these regressive objects. Is ...

The Government consultations on a social media ban for under-16s could impact ecommerce, but the growing “kidult” market ...

This month, Toy World takes another close look at the Kidult category in its dedicated supplement and speaks with a selection of leading players in the sector to gather insights into how the Kidult ...

Jeremy Hart played with Hot Wheels as a kid, but he eventually grew out of them and tucked the miniature cars away in a toolbox. Then nostalgia struck when he attended the Hot Wheels convention in ...