Kelley Blue Book Report: As America Spends a Record $15 Billion on Full-Size Pickup Trucks in December, New-Vehicle Prices Hit New High

The average transaction price (ATP) for a new vehicle hit an all-time high in December, according to estimates released today by Kelley Blue Book, a Cox Automotive brand. A strong mix of midsize SUVs ...
Morningstar

Kelley Blue Book Report: New-Vehicle Prices Trend Higher, as Higher Costs Hit Automakers, 2026 Model Year Product Arrives

ATLANTA, Aug. 11, 2025 /PRNewswire/ -- New-vehicle prices in July remained largely unchanged from June, with only a slight decline month over month as incentive spending accelerated and fueled strong ...