The page confirms that the feature will be a ChatGPT-like chat tool powered by generative AI, with customers able to receive generated answers to their questions about various Apple products and ...

Apple has struggled to find its footing in the world of generative AI so far, but the company isn’t giving up on becoming a true competitor in the industry anytime soon. To that point, signs of an ...

Apple might be the next company to add a ChatGPT-style chatbot to its Support app, likely as a way to automatically handle cases covered in its documentation and hand off only the trickier ones to a ...

Apple today updated its Apple Support app, bringing iOS 26 compatibility, as well as a few under-the-hood improvements. Since the release of iOS 26, Apple has been rolling out updates to several of ...