Q: What was your reaction to winning the award? Kathy: We’re so appreciative about it because B2B marketing is so different from B2C, and B2B has made strides over the past few years, especially at UL ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Why focus purely on moms? They account for more than $2 trillion a year in spending in the U.S. — it’s a very powerful market. My two little boys taught me about the incredible consumer power of moms.

When it comes to marketing portfolios, not many executives have one as robust as Sarah Crockett. Throughout her career she has handled messaging for Von Dutch, Lucky Brand Jeans, Vans, REI, Burton ...

Hiring the right person for any position is key to running a successful business. That's why it's critical to ask all of the right questions during the interview process. In this video, Entrepreneur ...

Stay ahead in the K-12 marketing landscape with The WirED Marketer, our free newsletter, delivered 2x/month. Packed with actionable data and insights to help edmarketers drive meaningful results. For ...

Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, ...

For the past year, marketers have been increasingly focused on utilizing GenAI as a creative assistant. A 2024 report from the American Marketing Association showcases that nearly 90% of professional ...

Marketing has always been a hamster wheel: a constant, never-ending race to produce enough campaigns, content, and results. In the past, that relentless pace required marketing teams to scale, adding ...

The Marketing Achievement Awards (MAAs) have announced the exceptional finalists for the highly coveted Marketer of the Year (MOTY) award for 2025. This prestigious accolade recognises individuals who ...

NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards ...

The Advertising Business Group (ABG) has announced its flagship event, Marketer of the Future Middle East (MOTF), taking place on November 20 at TODA Theatre, Souk Madinat Jumeirah, Dubai. Designed as ...