There are only so many colors that the typical human eye can see; estimates put the number just below 10 million. But now, for the first time, scientists say they’ve broken out of that familiar ...

CINCINNATI (WXIX) - A business focused on affordability, sustainability, and inclusivity is officially opening on Saturday in the Walnut Hills neighborhood. The new store, Impossible Colors LLC, is a ...

TL;DR: Researchers have discovered a color called "olo," unseen by humans before, by stimulating specific M cones in the retina. This breakthrough bypasses natural RGB limitations, revealing a unique ...

When brain chips break big, and commercial tech giants start sifting our thoughts and swapping cherished memories for subscription wine box ads, there will be plenty of reasons to be skeptical. But if ...

In addition to “forbidden,” “imaginary,” and “chimerical” colors, there’s also the possibility that some people have the ability to perceive colors that fall outside of the traditional color space The ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Impossible Foods received approval today from the US Food and Drug Administration for use of a key ingredient as a color additive, clearing the way for new uses ...