Google Ads now suggests ready-to-run experiments, helping advertisers test optimizations faster and improve performance with less setup.

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and ...

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity ...

Google’s revenue derived from advertising rose 10% year over year to $65.85 billion in Q3, according to an earnings statement from parent company Alphabet. Search and other, the tech firm’s largest ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.