NEW YORK – Gillette Co. (G) on Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...

No, dressing up for men is not just about donning a good shirt. Careful effort also goes into what can make or break the day for them: the beard. Clean or shaped, dense or light, facial hair go a long ...

The battle between Gillette and Schick is starting to look more and more like the one between Microsoft and Apple. Gillette is scheduled to one-up the Schick Quattro, which features four blades, with ...

When you want a clean, consistently smooth and nick-free shave, you need a good, sharp, and reliable razor to do the job. Last week we asked you which razors you thought were the best, and then we ...

Gillette not only capitalized on male grooming trends; they conquered them by putting three key 21st-century branding success secrets to action. In the last year alone, sales of men’s grooming ...

Gillette is gearing up for the UK launch of Fusion ProGlide with FlexBall, which will replace the brand’s existing ProGlide razors. Rolling out next week (from 17 February), Gillette Fusion ProGlide ...

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September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...