Gillette's newest advertisement isn't about shaving, or beards or personal hygiene. The company's "We Believe" ad -- a one minute and 48 second spot posted to its social media accounts this week -- ...

For three decades Gillette has used the tagline, “The Best A Man Can Get.” Now, they are building a new campaign around the #MeToo movement. The ad opens with audio of news about the #MeToo movement, ...

The new Gillette men are a community, concerned more about who they are than about what they can acquire. But some men want out of that community. Piers Morgan, the TV presenter, blasted the ad, ...

So who is the mastermind at Gillette who came up with the idea that the best way to sell men’s razors is to insult the customers with condescending liberal propaganda about “toxic masculinity”? Is ...

My goodness, the Gillette film has stirred up an epic amount of controversy. I’ve read a lot of comments sparked by the commercial – about men being offended, how Gillette uses too much packaging to ...

Well-trodden lines that mean that every razor ad blends into every other – a bland and unsurprising world of sportspeople, or dads shaving and sons looking on. It’s as stereotypical as the woman ...

Gillette's new ad isn't about shaving. It's about men in the age of #metoo By Heather Kelly, CNN Business Jan 15, 2019 Jan 15, 2019Updated Sep 21, 2021 0 ...