In 2013, the Brazilian World Cup Soccer Team asked Gatorade how it could optimize team member performance in preparation for the 2014 World Cup, with formulas customized based on each athlete’s unique ...

CHERLYNN LOW: I sweat, you sweat, and everybody sweats. But everyone sweats differently, whether it's the amount that you sweat or what comes out of your glands. And actually, your sweat can tell a ...

Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as ...

TEL AVIV, Israel--(BUSINESS WIRE)-- Today, impacX (TASE: IMPC.TA), the Internet of Packaging company that provides a full end-to-end connected experience for water, vitamins, supplements and CPG ...

Gatorade's new smart water bottle can change how athletes and other physically-inclined individuals measure their hydration levels. Detail view of a sports bottle at the bench in a game between the ...