Microsoft’s first cloud-based game streaming service could be its first crack at ads in Game Pass.

There are hundreds of games playable via Xbox Cloud Gaming currently. However, people need to subscribe to Game Pass to ...

Microsoft plans an ad-supported Xbox Cloud Gaming tier launching in 2026, allowing digital game owners to stream without a ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Update: A Pokemon Go spokesperson issued the following statement in response to this discovery: ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

Remember those good old days of PC game advertisements when the mix was terribly wild, with bold claims, over-the-top scenarios, and sometimes even a pinch of controversy? These were times when print ...

Microsoft announced some significant changes for Xbox Game Pass today, headlined by a 50% price increase for Game Pass Ultimate, bringing it up to $30/month. But it may not be the last change for the ...

Bilibili(NASDAQ:BILI) reported results for its fiscal second quarter ended June 30, 2025, on August 28, 2025. Gross margin expanded to 36.5%, up from 29.9% in the same period last year, operating ...