‘Valentino Rosso’ never became an official Pantone hue, but it did become part of fashion canon. Close your eyes and picture the word “Valentino.” Chances are, you’re seeing a very specific shade of ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

Pantone isn't the only color system of its kind. But thanks to an innovative founder and savvy marketing, it's become the industry standard. Each year, since the turn of the millennium, word arrives ...

Every year the fashion world waits anxiously to see what color Pantone names as its color of the year. This is the hue we expect to see embraced by ready-to-wear brands, interior designers, paint ...

Earlier this month, the Pantone Color Institute announced its Color of the Year for 2025, Pantone No. 17-1230 Mocha Mousse – a cozy, warm brown evoking the indulgent qualities of chocolate and coffee.

The old adage of eschewing white after Labor Day is officially over. Today, Pantone announced that 2026’s Color of the Year is their 11-4201 Cloud Dancer, a soft shade of bright white evoking Kazemir ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Drew Barrymore just got her own Pantone color—and as you might expect for a woman who famously once responded to a rainstorm by dancing in the downpour and encouraging others to do the same, it’s a ...

Pantone’s professional color matching kits can cost anywhere from several hundred dollars to upwards of several thousand dollars for pros who work in industries like fashion and interiors. Its newest, ...