The tactics we use to persuade other people often function through the same principles that drive our own decision-making. As a result, the more we learn about the dynamics of our own thinking, the ...
This study applies an important model from psychology and advertising-the Elaboration Likelihood Model (ELM) (Cacioppo and Petty, 1989; Petty and Cacioppo, 1981)-to young people. This model remains a ...
Citations: Teeny, Jacob, Richard Petty. 2025. From Advertisements to Word of Mouth: Understanding the Elaboration Likelihood Model in Consumer-Directed Persuasion.
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