The fast-food drive-thru has been a staple of American culture since the mid-20th century. However, some concepts have found static menu boards to be limiting in an era of rapid technological ...

Creative Realities will showcase Digital Drive-Thru 2.0 at NRF 2026, including a full canopy installation and a three-screen configuration. Media and attendees can explore the system’s modular ...

Melitron outdoor digital menu boards and experience automation software powered by Raydiant are displayed this week at the National Restaurant Association Show in Chicago. Raydiant, the Experience ...

A McDonald’s location on Adak Island, Alaska, closed in 1994, and its original drive-thru menu still displays the same design ...

Creative Realities, a provider of digital signage, media and adtech solutions, has launched digital drive-thru 2.0, a modular ...

From exact-change excavations to menu board monologues, these universal drive-thru behaviors might explain why your quick ...

Reducing drive-thru wait times in quick-service restaurants is a crucial aspect of enhancing customer satisfaction. Implementing strategies such as optimizing menu boards for clarity, training staff ...

Drive-thrus at Burger King, Popeyes and Tim Hortons restaurants are about to look a little different. Restaurant Brands International — the parent company of the three chains — announced Tuesday that ...

American customers think McDonald's lacks value when they see $10 combo meals on menu boards at the drive-thru, CEO Chris Kempczinski said Wednesday. The company is working with franchisees on adding ...