Toxic masculinity gets tossed – along with synthetic soaps – in Dr. Squatch’s first Super Bowl commercial. It's one that celebrates men who ‘slay dragons’ and let their girls dress them up like ...

Sydney Sweeney is raising the temperature this season as a “Body Wash Genie” after starring in a men’s shower gel ad. The “Euphoria” actor understood the assignment as her latest stint saw her ...

Nick Cannon took out a $10 million insurance policy on his balls as part of a partnership with Dr. Squatch, a personal care products company. Cannon, a rapper and actor famous for his show Wild n’ Out ...

Beer distributors have summoned CMOs of top brewers for a summit in search of fixes to the many industry woes, including Gen Z's disregard for beer. In a Super Bowl full of surprise first-time ...

Sydney Sweeney is doubling down on a recent beauty partnership. “It was mainly the girls making comments about it, which I thought was really interesting,” Sweeney told the outlet. “They all loved the ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

Casting 2 female creators for a paid social media ad shoot for Dr. Squatch’s new mini bundles. The content will mix UGC-style lifestyle footage with elevated studio product visuals. One talent must ...