Taika Waititi sure loves directing Christmas adverts. In 2020, he did the (pre-AI) one for Coca Cola. In 2023, it was Prime Video. And this year, he’s turning his attention to Disney. Why not? I ...

Created with AI assistance. Quality assured by Metro editors. The race to be 2025’s best Christmas advert is well underway, with Disney being the latest brand to offer sentimental festive cheer.

While massive global brands like Coca-Cola and McDonald's resort to AI for their Christmas ads, a French supermarket chain has just demonstrated the power and value of human-made animation. Some ...