SEX SELLS: With its latest partnership, Diesel’s tag line “for successful living” is getting a tongue-in-cheek makeover. The fashion brand has teamed up with Lelo, a leading Stockholm-based company ...

Last season, Diesel captivated attendees of Milan Fashion Week with 200,000 Diesel x Durex co-branded condoms decorating the runway. This fall, the Italian label has a new tactic to drum up attention.

Normani never half-steps when it comes to her style. The Wild Side singer is out in Milan Fashion week looking snatched. She attended the Diesel show covered in the brand’s garb. Normani’s look ...

Guests arriving to Diesel’s Milan Fashion Week show on Wednesday might have been surprised by the set: a giant mountain of condoms. The Italian brand unveiled its Fall-Winter 2023 collection against a ...

A model walking the runway for the Diesel spring 2024 fashion show in Milan on Wednesday was mistaken for Bella Hadid, thanks to her striking looks. After a brunette model with a similar vibe strutted ...

MILAN — The zombie apocalypse is now, according to Italian denim brand Diesel, which sent models onto a heavily graffiti-ed runway with unsettling milky gazes and spray-painted smiles. Revealing ...

The Diesel fashion brand has appointed Andrea Rigogliosi as its new chief executive. Rigogliosi previously served as global ...

On the first day of Milan Fashion Week, Diesel brought the heat with a mountain of red condoms at the heart of their runway show. Diesel “We like to play at Diesel, and we are serious about it,” ...

Forbes contributors publish independent expert analyses and insights. Nadja Sayej writes about fashion, celebrity and pop culture. Today, Rosso is a fashion mogul as the president of the OTB Group, ...