There are no more excuses. Dealers have seen all the ongoing and very recent announcements from the Federal Trade Commission (“FTC”) imposing millions of dollars in fines, cease and desist orders, and ...

Automakers, suppliers, and dealers are reacting to the 25% tariff that the United States will implement on all imported cars starting April 2. The average price of many new vehicles is widely expected ...

The kickoff to Super Bowl LVI is right around the corner, and automotive marketers have been laser-focused on this year’s game, clamoring for any remaining commercial time knowing that NBC has ...

It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as direct ...

Ramey Motors Inc. has been in the Federal Trade Commission's crosshairs twice over deceptive or misleading advertisements. It doesn't want to be there again. The dealership group, with five stores in ...

The dynamics of dealership marketing are evolving faster than ever before. From the loss of third-party tracking “cookies” on the internet to the rise of digital-retail technologies to cybercrime, ...

It’s the old bait-and-switch, and dealers are experts at it. A car shopper sees a vehicle online at a great price, clicks, calls or drives over and then learns the car is gone, was never really ...

Automotive technology provider to enable Ford dealers with innovative solutions that drive advertising efficiency, profitability and sales. NAPERVILLE, Ill. – Dealer Inspire (DI), a Cars.com Inc.

One of the most-challenging aspects of marketing a product is getting it to the consumer. If you are a baker baking and selling goods directly to customers on a local scale, you won't need to use ...

I have stated many times that one of the reasons I started The Car Pro Show 24 ½ years ago was to call attention to the good car dealers of our country, but also to keep people from shopping with the ...