Ram, Kaulig Racing team up with Dana White for unique NASCAR reality series to chose Truck Series driver

UFC's Dana White partnered with Ram and Kaulig Racing for "Race For The Seat," a reality series where 15 drivers compete for ...

Ram Trucks, Dana White collaborating on racing-themed reality TV show

Tim Kuniskis, in an attempt to sell more trucks, worked with UFC boss Dana White to concoct a racing-themed reality show a la ...

Dana White joins Ram, Kaulig Racing in NASCAR Truck reality series

Dana White joins Ram and Kaulig Racing on a NASCAR Truck Series reality show that will award one full-time ride for 2026.
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Dana White sports Kaulig Ram Trucks NASCAR shirt during UFC 322 face-offs

Don’t look now, but Dana White is about to be a familiar face around the NASCAR garage as we get to the 2026 season. White was seen with a Kaulig Racing Ram Trucks polo last night at the UFC 322 ...