We are about half a decade away from Hot Wheels celebrating its 60th anniversary. As part of the Mattel group, it's one of the most popular car-related brands in the world. If you're reading this, ...

Initial product collection includes Speed Series, Elite Series and Premium Series and each item will come with exclusive die-cast car to match each build EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, ...

Ian Weber's office in Lehi, Utah, is a shrine to his accomplishments. Like other home offices, it's full of photos, awards and memorabilia that mean the world to him. But here, all the picture frames, ...

Generally speaking, most Hot Wheels collectible car models are either based on regular real-life cars or dreamed up by company designers with the express purpose of being cool toys and not necessarily ...

Fender Musical Instrument Corporation announced this week that it has created 16 unique guitars in its custom guitar shop as part of a collaboration with Mattel and inspired by Hot Wheels vehicles.

Taking photos of Hot Wheels cars feels relaxing to me. I try to make the vehicles look as realistic as possible, working only with my smartphone and natural light. But I might get a miniature diorama, ...

The launch includes seven collectible Hot Wheels building sets, now available at selected retailers. The collection combines the Hot Wheels brand with Mattel’s experience in design and manufacturing.

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...