Torrance will keep its current logo — despite a month-long contest that drew close to 100 entries from community members. The city received 98 submissions to replace its identifying symbol in March.

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” probably ...

Every 20 years or so, the NBA approaches teams about rebranding. Some teams never will – the Lakers, the Celtics – and others, for various reasons, get permission to revamp their visual identity ...

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The four final logo design recommendations are in, meaning the process of picking a new logo to adorn county flags, vehicles and stationery is nearly over. This Saturday, the County Board is slated to ...

Cost feasibility and community sentiment to decide if rebranding is worth the effort Logos are vehicles for ideas. Underneath simplistic but recognizable designs, they convey carefully curated ideas, ...

From rivers, suns and buildings to more abstract ideas, Fargo-Moorhead area cities each have their own symbols and sayings to help define their towns.

The Kansas City Chiefs logo has change a lot over the years, even by the usual American football standards. The team was founded back in 1959, and the logo is instantly recognisable, even many who don ...

Which is unfortunate because it’s an improvement on the current one. Which is unfortunate because it’s an improvement on the current one. is a news writer focused on creative industries, computing, ...