John Frieda has named Italian hairstylist Luigi Murenu as global creative consultant to help extend the brand’s worldwide reach. “Luigi is very close to the fashion world, and he is certainly one of ...

PARIS — Dom Leguay is used to telling stories. A longtime creative consultant for luxury brands, she specializes in helping them to articulate their identity, develop products and branch out into new ...

Scope: The sneaker brand is conducting a global creative agency review. It has worked with Stagwell’s Anomaly since 2022. Hoka’s global media spend totaled $40 million in 2024, according to estimates ...

While consulting companies and IT firms are making inroads into the marketing sector, advertising agencies are increasingly building out their own consulting offerings. Interpublic Group (IPG) is one ...

Yes, I’m linking to Earl Pomerantz again, because in his latest "Story of a Writer" post he explains something I’ve been wondering about ever since I started noticing the credits on TV shows: what a ...

What gets both business-minded consultants and ideas-oriented creatives up in the morning? It starts with a C — and it isn’t coffee or chai. Rather, more than anything else, each group loves a ...