Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Cracker Barrel’s decision to revamp and simplify its longstanding logo has inadvertently become a new culture war flashpoint, with conservatives raging against the redesign. The southern-themed ...

Cracker Barrel announced it will scrap its new logo after backlash from customers and President Donald Trump. The company's stock rose in after-hours trading in the heels of the announcement. Earlier ...

Cracker Barrel’s top executive on Tuesday said the folksy restaurant chain’s disastrous logo change wasn’t about politics — instead claiming the switch was made for the sake of highway visibility, ...

The new Cracker Barrel logo has managed to ignite an online controversy, the latest battleground of the culture war. What Is The Cracker Barrel Logo Controversy? Cracker Barrel has simplified its logo ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...