Milk Makeup will celebrate 10 years of existence in 2026, and co-founder Mazdack Rassi talks about what drives the brand a ...

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

Calling all eco-conscious beauty lovers — Lush has revamped its pot-return recycling program, adding more flexible and accessible rewards for each empty product you trade in. How does Lush’s Bring It ...

It’s earnings week for two big beauty brands: the affordable E.l.f. Beauty and luxury brand Estée Lauder, which announced its cutting thousands of jobs. The two companies are reporting earnings as ...

CEO Valerio Gatti shared the secret behind the brand's longevity as he looks to further raise its international profile and ...

In this article, we will discuss the 20 Biggest Cosmetics Brands in the World. You can skip our detailed analysis of the global cosmetics market, beauty-meets-sustainability, and cosmetic companies ...

Augmented and virtual reality are a natural fit for beauty brands. There are only so many lipstick colors someone can sample at a physical makeup counter before their lips get raw. But with virtual ...

Launched in 2022, Relevant Skin coined the tagline “Your Skin Seen.” Since then, its mission has always been to create clean, multitasking-friendly beauty products for melanin-rich skin– such as their ...

Social media has been exposing various retail secrets, including those in the beauty industry. Ulta staffers have shared ...

The cosmetics industry has not escaped the economic challenges that the rest of the retail sector has faced over the last two years. Some major cosmetics brands have fallen victim to financial ...

Many people want their makeup products to not only perform well but to also be as clean and cruelty-free as possible. That’s where vegan makeup comes in — but what does it actually mean when a ...