After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

ATLANTA, Ga. - Pepsi is taking a different kind of shot at beating the real thing. Beginning this weekend, Pepsi is launching a new ad campaign with a simple theme: "Pepsi. It's the cola." Pepsi will ...

The initial launch of PepsiCo’s prebiotic cola for its flagship brand is coming next week. Pepsi Prebiotic Cola is premiering on Black Friday, Nov. 28, with Original Cola and Cherry Vanilla varieties.

PepsiCo says the new soft drink will have the "same classic crisp, refreshing taste of Pepsi — with the added functional ...

Feb. 7 -- Britney Spears has found a company sweet and syrupy enough to be her corporate sponsor — Pepsi Cola. The soft-drink maker said the deal with the 19-year-old singer was its biggest and most ...