Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

I am completely exhausted by huge corporations like McDonald's and Coca-Cola choosing to rely so heavily on AI for their ...

Coca-Cola released new holiday commercials developed with generative AI and guided by “human storytellers.” Viewers criticized the look and feel, with viral comments urging Coke to use human artists ...

After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

ATLANTA, Ga. - Pepsi is taking a different kind of shot at beating the real thing. Beginning this weekend, Pepsi is launching a new ad campaign with a simple theme: "Pepsi. It's the cola." Pepsi will ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.