After a century-long pitched battle with billions spent on advertising, taste tests, reformulations and several spectacular ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On ...

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Ever Competitive, Coca-Cola and Pepsi-Cola Signage and Ephemera Topped the List of Fizzy Favorites at Morphy's $2.4M Soda Pop & Advertising Auction Provided by PR Newswire Sep 5, 2025, 12:15:00 PM ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

For more than two decades, Coca-Cola has been a staple in Michigan State University dining halls, supplying the fountain drink machines that thousands of students use each semester. The "Mountain ...