A classic 1966 Chevy Impala and a daughter's special gift to her grieving father will leave you wiping away tears from a new holiday commercial. A four-minute Chevrolet ad titled "Holiday Ride" shows ...

DETROIT -- General Motors expects to save about $2 billion during the next five years by centralizing most of the global advertising for its Chevrolet brand. The Detroit company said Tuesday that two ...

As more and more automotive brands push forward with a future geared toward electric vehicles, advertising may become key. General Motors has never shied away from big ad campaigns, and it's likely to ...

Rarely, if ever, has a car ad started by showing a car that won’t start. But that is how Chevy begins a holiday-themed spot that will run nationally during Thanksgiving Day NFL games on NBC, Fox and ...

On Nov. 22, Chevrolet released a holiday ad partnered with the Alzheimer’s Association about a grandmother struggling with dementia. This ad seems to have struck a cord with people this holiday season ...

McCann Worldgroup’s Detroit-based dedicated Chevrolet advertising agency has hired a Saatchi & Saatchi executive — who has experience with Toyota — as its new global chief creative officer. Fabio ...

Regional dealer associations often work with their members to create marketing campaigns around new products or promotional campaigns. The ads usually have recognizable landmarks from the area, such ...