As kids kick off a new school year they may also begin a fresh skin care routine, but they might not know where to start. “Skin care is an integral part of having healthy skin, but in some ways less ...

Gen Alpha preteens are swarming into beauty stores and buying up cleansers, moisturizers, toners, face masks and, in some cases, potent anti-wrinkle serums, exfoliants and peels. Cosmetics brands and ...

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A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic. By Callie Holtermann Brittany Ouyang does not do much to perfect her 3-year-old ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Bubble, the trending skin care line for Gen Z and beyond, is ...

Still, if we’re looking for a silver lining here, it may not be the worst thing that kids are increasingly interested in taking care of their skin. If you can channel that enthusiasm and point them in ...

Actor and serial entrepreneur Shay Mitchell launched her newest venture this week: Rini, a K-beauty skin care brand designed specifically for children that “families can trust.” The company is already ...

With so many products on the market targeted to infants and children, it can be overwhelming to navigate what works best for little ones. And when it comes to your child’s skin, many new and ...

Shay Mitchell and Esther Song just launched a new skin care line for kids, sparking conversations about the necessity of the products for children. The duo launched their new brand, Rini, which means ...