Despite the hundreds of lifestyle and fashion brands out there, Hugo Boss is a well-known and highly respected name across the world. It's particularly renowned for its line of perfumes and fragrances ...

Maluma has a sexy new gig! The 31-year-old Colombian singer joins actor Bradley Cooper and soccer star Vinicius Junior as a global ambassador for BOSS Bottled, the iconic fragrance pillar of BOSS. The ...

MALUMA KNOWS HOW to make an impression. Recently named one of the ambassadors for BOSS Bottled Beyond Eau de Parfum—alongside actor/director Bradley Cooper and footballer Vinícius Júnior—the ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. That’s why Maluma uses fragrances to hype himself up before a ...

When the original Boss Bottled launched in 1998, it caused a sensation. Before that, men’s fragrances were mostly dark, heavy, and aggressive. Boss Bottled, however, was none of those things. Pairing ...

Boss Perfumes has launched a new global ad campaign with the latest face of Boss Bottled, Scottish hunk Gerard Butler. Butler's face is heavily bearded (at the moment) and very manly, perfect for ...

Chris Hemsworth has a new role to add to his resume: He’s now the brand ambassador for Hugo Boss’ Boss Bottled and the brand’s Man of Today campaign. To start off, he’ll be starring in a campaign ...

Maluma joins Bradley Cooper and Vinícius Júnior as an ambassador of BOSS Bottled Beyond, a new scent that aims to blend “innovation and performance.” For the Don Juan artist, the chance to be a part ...

Chris Hemsworth, the Australian actor best known for playing the hammer-wielding superhero Thor on the big screen (a third “Thor” film hits theaters next month and the next installment of the ...

Boss Parfums has launched a new global ad campaign with the latest face of Boss Bottled, Scottish hunk Gerard Butler. Butler's face is heavily bearded (at the moment) and very manly, perfect for ...