Third-party tools have always been valuable in B2B PPC, but in 2025, they’re essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, ...

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In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple ...

Effective keyword selection is the foundation of any successful PPC campaign. For B2B marketers, it’s essential to target keywords that are highly relevant to your target audience and aligned with ...

No matter how big or small your business is, what industry you’ll work in, or what you sell, pay-per-click advertising should be a vital part of your digital strategy. With so much competition out ...

San Francisco-based independent agency takes home the award for its work with customer engagement leader Customer.io Leading marketing industry publication Search Engine Land recently announced that ...

Many B2B marketers struggle not only to show results from their digital advertising campaigns and SEO efforts but also to understand how to maximize their ROI for each. In this free webinar from ...

What do you expect to generate from your websites? Obviously leads. But what if you fail to generate the number leads you would have expected from your site? Different thoughts come to your mind like ...

SEATTLE, WA, UNITED STATES, August 26, 2025 /EINPresswire.com/ -- PPC.co, a leading pay-per-click management and SEM strategy firm, today announced the release of its ...

The demand for skilled professionals in the digital world is growing rapidly. With businesses increasingly relying on online ...

SAN FRANCISCO--(BUSINESS WIRE)--Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance marketing agency based in San Francisco, has ...