Hindustan Unilever has rolled out a new commercial for its latest fragrance, Blast. Bollywood actor Ranbir Kapoor features in the film. Playing himself, Kapoor uses a clicker to record the number of ...

The New York Times reports that Axe, after years of telling teenage boys that they can turn women into sex-crazed sluts by dousing themselves in body spray, is now releasing a scent for women. Axe ...

But for the first time ever, as Ad Age reports, Axe will feature an ad with “no boy-girl interplay whatsoever.” This ad features a conveyor belt of chocolate and gold items which are melted down into ...

–This story first appeared on the Huffington Post. Pinterest, a social network dominated by women, just hired the man behind a series of infamously sexist advertisements to head its marketing. David ...

Lowe Vietnam will now be tasked with producing a full-service campaign in an effort to build Axe’s position in the Vietnam market. The agency already handles around 70 per cent of Unilever's portfolio ...

Soft-core porn has nothing on Axe body spray for men. Unilever's Axe took the men's grooming world by storm in 2002 and almost single-handedly created a new product - body spray - by focusing on a ...