GM won the “Overall Loyalty to Manufacturer” award in the 2024 Annual Automotive Loyalty Awards operated by S&P Global Mobility, a competitive study of customer loyalty to automotive brands that is ...

Rewards programs are the unsung heroes of shopping — sure, you may be sacrificing privacy by letting retailers and other data collectors know everything you're purchasing, but you might find the money ...

S&P Global Mobility is unveiling the winners of its 29th annual Automotive Loyalty Awards. They recognize outstanding performance in customer loyalty across various segments of the automotive industry ...

Varying vehicle brands, new EV options and personalized communications influence U.S. consumers and create new opportunities for automakers to increase affinity amid the changing landscape in U.S.

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand gains a form of physical presence while simultaneously enhancing the digital ...

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